The four things I keep finding in email accounts

Hey Reader, When someone asks me to look at their email marketing, they rarely know what’s wrong. They just know something is. Open rates went down, sales from email went quiet, or they opened their own account and thought, it’s a bit scary in here. Once I’m in, it’s almost always one of four things. Over the last few months I’ve seen all four, more than once. People sign up and then hear nothing. The freebie arrives, and then it goes quiet. Or there is a welcome sequence, but it never adds...