Your automations won’t send you a warning

Hey Reader, Earlier this year I opened a client’s automation that looked perfectly fine. Tidy, every step in place, nothing red anywhere. But nobody was getting past one of the first steps. The step was set to wait until a tag was added, instead of adding the tag. So every new subscriber arrived, sat down at that step, and waited for something that was never going to happen. Kit doesn’t flag that, and why would it? To Kit, that’s a perfectly valid automation. It just isn’t the one she meant...