What happens after someone downloads your freebie?

Hey Reader, I recently looked at four freebies in one client’s account. One of them had no automation behind it at all. People signed up, got their download, and then nothing. No welcome, no next email. Nothing. Another freebie in the same account was giving people loads of emails after signup. It was a free email course, and nearly everyone who started it made it to the very end. That’s a brilliant result! But first, nobody was being pointed to it, and second, once people finished, there was...